Two keyword tools used to simplify keyword research

Two keyword tools used to simplify keyword research

The solution to the success of your online marketing campaign is in selecting the most efficient keywords for your site. If you focus on the most efficient keywords, the electronic world is your oyster.

In order to be able to select the best keywords you have to mull over exactly what you are wishing to achieve. Your process of thought has to coincide with that of your intended audience when they are looking for a business like yours. When your potential clients discover your internet site, they are possibly more likely to purchase things if your website is fabulous, with high quality accurate information and it is simple to browse through the site.

In the above example, if a firm of solicitors had used the keyword solicitors, you can see that it has a Total Page Authority of 126 which is way up in the Red Zone and unlikely to be a successful strategy for SEO for solicitors. Instead, the key phrase conveyancing solicitors London has a TPA of 71 in the Blue Zone which is likely to be a bit more achievable and other keywords like house purchases in London or legal contracts and covenants might also be more achievable.



An exceptional web designer in London might set up your website for you having run or even attended various SEO training courses in London which would help to achieve a high domain authority for your website and move it higher up in the rankings on the first page of the Google results.





Valuable Target Keywords and phrases

You will potentially only get new visitors to your site if you are at or near the top of the first page of the Google results for the key phrases you have in fact targeted. If you have focused on keywords where leading sites monopolise the first page of the Google results, your business is not going to do very well online.

So particularly what makes a website successful for the big search engines like Google or Bing? Inbound internet link power is the key to success. Websites like Wikipedia or press sites have plenty of web links on various other websites that are linked to them. Moz prepares a free toolbar with Domain Authority and also Page Authority ratings for the web page you are actually looking at.


Keyword SEO Pro takes the Moz Domain and Page Authority scores to the next step. Existing search engines use Domain and Page Authority ratings as a big part of their ranking algorithms. The Total Page Authority of a web page is the total of its Domain and Page Authority. Keyword SEO Pro assesses the typical TPA of the pages on the very first page of Google for a variety of keywords. The TPA is among the most effective of the keyword difficulty screening examinations supplied.

The Google Keyword Planner supplies the number of searches for any keyword each month. It also contains essential keyword suggestions as well as recommended bids for each keyword.

The statistics from the Google Keyword Planner tool and Keyword SEO Pro can be integrated in an Excel spreadsheet. Looking at it you will definitely have the ability to see the search volumes along with keyword difficulty for each possible keyword. You will in addition understand the suggested bids for those key phrases that are impossible for natural searches where the competition is strong.