When it comes to recommendations of business online, people’s behaviour on social media is the equivalent of a word of mouth recommendation or warning. Although a website for professionals can make the difference between success and failure online. For a small professional business such as a solicitor in West London, or a wedding photographer in Essex word of mouth recommendations are the best way to secure new business.
Social media is undoubtedly the best way to get those recommendations online. A solicitor in West London needs to be present on social media platforms such as Linked In, Twitter and Facebook to receive the recommendation via social media. If someone likes or shares your social media posts, their behaviour in response to it will be to share, thus recommending you to their friends. This is the mechanism by which they tell people they like what you do and they should check out your social media presence, leading to your website.
In order to be successful as a small business or solicitors firm on social media, you can follow the simple rules and guidelines explained in Bristol Marketing’s “5 tips for small business social media success”. This blog post explains how to build your online reputation, attract new business and boost customer loyalty. It is really important to keep your social media profiles up-to-date and complete.
Let’s take a solicitor in West London as an example. The firm’s circle of social media friends and followers are likely to be local to the West London area, so if a request from someone nearby is posted, a mutual friend can recommend the firm and post a link to your social media profile or website along with a recommendation. This means that all of the recommending person’s contacts will see the recommendation.
This is so that if a referral or recommendation is made, the person receiving it can review your services and contact you directly. It also helps distinguish you from competition from rival solicitor firms and other areas of law such as a divorce solicitor in Enfield. Charity social media use is similar when it comes to promoting campaigns and raising awareness.
The situation is similar for a wedding photographer in Essex. Amongst their followers are likely to be friends and customers that have enjoyed a special day and had the wedding photographer present. That means that they will share their work and showcase it to a wide circle of friends. People may ask who took the photos and be able to find them quickly on Facebook, Twitter or Instagram. This is w
The social media advice also recommend using a keyword research process to identify keywords and key phrases that help customers find your social media posts through their Google searches. You can use a keyword difficulty tool or Google’s webmaster tools to conduct your keyword research.
The rules work for all small business, because Google search place importance on local results now, companies in the West London, Essex or Hertfordshire area should consider location in their keywords. An online antique store selling specialist Staffordshire Figures would have to specify the area they’re looking to attract business from or risk showing up on local searches in Staffordshire where the figures are more easily found and therefore less likely to fetch a profitable return. They may use keywords such as ‘antique Staffordshire figures in Hertfordshire’ to attract customers from an area where the figures are rare.